The birch tree can grow up to 30 metres in height and is immediately recognisable with its black and white bark. It is a powerful tree, deeply rooted in the ground, can withstand storms and its wood is both sturdy and flexible. The birch blends perfectly into the landscape, but it is prominent too.
At DRAPAL we feel a connection with the birch. After all, we are deeply rooted in tradition too – we have been producing our plant extracts and health-promoting products of the best quality since 1948.
And we follow the natural cycle of things. The founder of the company Wilhelm A. Drapal handed over the company to his son Michael, who then passed it to Marcus Drapal in 2005. Today DRAPAL is an independent company with sales partners in Germany, Switzerland and Hungary.
At DRAPAL we are autonomous and have established wonderful roots far and wide – in terms of international business relationships. DRAPAL is Austria’s biggest biggest plant extract producer. When Marcus Drapal’s grandfather began to devote himself to the precious power of nature, and to make it accessible to everyone in a manner that was straightforward and direct, the concepts of a healthy diet and ‘organic’ were completely unheard of.
Nobody had heard of detox, clean eating or superfoods. Yet DRAPAL products were widely recognised.
We might even say now that they were trendy before there even was any trend. We are however under no illusion; DRAPAL was never ‘in’. That doesn’t bother us one bit. Quite the contrary! We think that’s really great, because DRAPAL will then never be ‘out’ either.
Trends are short-lived; the hype vanishes as quickly as it arrived. Genuine quality remains.
The birch tree is highly prized by DRAPAL for other reasons too. Its leaves contain essential oils, iron, iodine and calcium, while its sap is helpful for rheumatism. We adore nettles too. And dandelion, mistletoe, watercress, garlic and celery. And sea buckthorn. You might even say that we like everything. After all, we know what they contain – and our extracts are carried out in the gentlest possible manner. High quality plants are hand-picked and cleaned with Untersberg spring water; after their dip in the stainless steel vat, some are wrapped in sheets – and hydraulically pressed.
By the by, a birch tree can easily live to 100. Maybe we can too – with the power of nature.